"What"s a brand? A singular idea or concept that you own inside the mind of the prospect." - Al Ries
"A house of brands is like a family, each needs a role and a relationship to others." - Jeffrey Sinclair, Brand Strategist
"Long-term brand equity and growth depends on our ability to successfully integrate and implement all elements of a comprehensive marketing program." - Timm F Crull, Chairman & CEO of Nestle
"The primary focus of your brand message must be on how special you are, not how cheap you are. The goal must be to sell the distinctive quality of the brand." - Kerry Light, Brand Strategist
"Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand." - David Ogilvy
"Well-managed brands live on - only bad brand managers die." - George Bull
"Your premium brand had better be delivering something special, or it's not going to get the business." - Warren Buffett
"Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end." - Edwin Artzt
"I am irresistible, I say, as I put on my designer fragrance. I am a merchant banker, I say, as I climb out of my BMW. I am a juvenile lout, I say, as I pour an extra strong lager, I am handsome, I say, as I put on my Levi jeans" - John Kay
"A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures" - Michael Eisner, CEO Disney
"Brand is the 'f' word of marketing. People swear by it, no one quite understands its significance and everybody would like to think they do it more often than they do" - Mark di Soma, Audacity Group
"Your brand is created out of customer contact and the experience your customers have of you" - Stelios Haji-Ioannou, Chairman, EasyGroup
"We view the experience of a Krispy Kreme store (where customers watch their donuts being baked behind glass) as the defining element of the brand" - Scott Livengood, CEO, Krispy Kreme
"One of the biggest responsibilities of management is to look after the corporate DNA" - Andrew Rolfe, CEO, Pret A Manger
"The more you engage with customers the clearer things become and the easier it is to determine what you should be doing" - John Russell, President, Harley-Davidson
Brand equity is the sum of all the hearts and minds of every single person that comes into contact with your company." - Christopher Betzter
'In a fast-paced world, today's popular brand could be tomorrow's trivia question.' - Wayne Calloway, American Industrialist, Chairman Of Pepsico Annual Report, 1989
'A brand name is more than a word. It is the beginning of a conversation.' - Lexicon
'Customers must recognize that you stand for something.' - Howard Schultz, Starbucks
'Brands are the express checkout for people living their lives at ever increasing speed.' - Brandweek
'Products are made in the factory, but brands are created in the mind.' - Walter Landor
'The customer is the appreciating asset.' - Federal Express
'Every status has its symbol' - Advertising Slogan
'Companies have to wake up to the fact that they are more than a product on a shelf. They're behavior as well.' - Robert Haas Of Levi Strauss
In the context of Living the Brand, purposes and values are not created, they exist - the issue is how well they are articulated and embedded. Nicholas Ind, Living the Brand (2001)
'A brand that captures your mind gains behavior. A brand that captures your heart gains commitment.' - Scott Talgo, Brand Strategist
'A brand is a set of differentiating promises that link a product to its customers.' - Stuart Agres, Young & Rubicam
'The three key rules of marketing are brand recognition, brand recognition, brand recognition.' - Anon
'A trademark is a symbol of a corporation. It is not a sign of quality ... It is a sign of the quality.' - Paul Rand
'We are no doubt in the Great Age of the Brand.' - Tom Peters
'A global brand-building strategy is, in reality, a local plan for every market.' - Martin Lindstrom, Clicks, Bricks & Brands
'You're just anybody without your identity.' - Grenville Main, DNA Design
'A brand is the proprietary visual, emotional, rational and cultural image that you associate with a company or product.' - Charles R. Pettis Iii, Brand Solutions
'Success means never letting the competition define you. Instead you have to define yourself based on a point of view you care deeply about.' - Tom Chappell, Tom's Of Maine
'Brand handling synergy means developing and communicating your company's values and identity consistently.' - Martin Lindstrom, Clicks, Bricks & Brands
'The visual image is a kind of tripwire for the emotions.' - Diane Ackerman
A lady, sitting next to Raymond Loewy at dinner, struck up a conversation.
'Why', she asked 'did you put two Xs in Exxon?'
'Why ask?' he asked
'Because', she said, 'I couldn't help noticing?'
'Well', he responded, 'that's the answer.'
- Source: Alan Fletcher, The Art Of Looking Sideways
'Experiences are as distinct from services as services are from goods.'
Joseph Pine & James Gilmore, The Experience Economy: Work Is Theatre & Every Business a Stage
Economics is (now) about emotion and psychology. Professor Robert Shiller, Yale.