AllAboutBranding.com : Music Equity the Power of Music in Branding

Music Equity the Power of Music in Branding

Contributor - Ruth Simmons

Every time a brand uses music, it will affect the Brand's Music Equity. The
power of music and how to use it in the Brand arena, is currently
misunderstood and undervalued. This paper addresses some of the issues.

Full article available here (pdf 547K)

Contributor: Ruth Simmons

Ruth is the founding partner and Managing Director of Songseekers Group, which works with Brands, their Agencies and the Music Industry. She also enjoys spending her time with her family, being by the sea, walking her dog, playing golf and listening to music!


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