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Brand Aid : An Easy Reference Guide To Solving Your Toughest Branding Problems and Strengthening Your Market Position.
 Brad VanAuken's contributions to allaboutbranding.com have proven some of the most popular. His latest book is testament to why. The content is exactly as the title promises. This comprehensive reference guide provides practical tools that enhance understanding of the language and process of branding, with case studies and audits to assist you in working through a framework that will be relevant to your brand. It also proffers advice on the most common brand management problems and identifies keys to branding success.
Brand aid is the ideal book to complement brand specific case studies and those exploring the leading edge of brand thinking. It delivers pragmatic 'how-to' tools and practical advice applicable to the novice and veteran brand manager alike, allowing branding practioners to enhance their knowledge of this dynamic subject. Buy this book.
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