AllAboutBranding.com : Marketing Genius: Finding the big idea that defines you

Marketing Genius: Finding the big idea that defines you

Contributor - Peter Fisk

Part 3: Application 5.0

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Brand definition

What is your big idea? What do you do for people? Who? How? Why is it better and different from any other brand? How do you cut through the many complex and psychologically bewildering models of brands, to articulate your brand concept in a clear, practical and compelling way?

Next: Concept 5.1

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