AllAboutBranding.com : Creating

	Evangelista! - creating customer evangelists when nobody really gives a crap


Brands of the future will be those who are able to surround their products and services with ardent advocates, loyalists: passion brands. Everyone else will be left to beat it out in the price wars. The author shares a framework of looking at brands as belief systems and demonstrates how this can apply to any brand. Contributor: Patrick Hanlon
	Brand Genetics. What is the magic of brands?


Author Peter Fisk, of 'Marketing Genius' looks at ten brands which have had the vision and power to shape their markets, maintain their focus and principles over time, and combine intelligence and creativity in order to drive success competitively and financially. In the process he identifies the genetics on which such brands are built, and through which they grow and thrive. Contributor: Peter Fisk


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