|
Our Focus
As the sponsor of allaboutbranding.com, DNA has initiated, designed and built this site and is responsible for its ongoing management.
We think most businesses only have two choices:
1. you could up your game,
2. you could Break the game wide open...
Sure there are other options, from doing nothing to expensive window dressing, but in our experience - only upping the game or breaking the game wide open can provide sustainable business advantage. Even then, that's only possible if an organisation is unified, motivated and able to deliver true value - in customer terms. We have a growing track record of making that happen.
Consumer "truths" are our strategic and delivery foundation. We believe the better our clients understand customer drivers, the more scope they have to meet their needs and to differentiate themselves in customer's minds - and from their competitors.
Success must ultimately be reflected in the improved performance of a business or organisation. We believe 'if you do what you have always done - you will get what you've always had'. Therefore we challenge ourselves to develop insightful strategies, and to unlock advantage that will significantly improve, if not radically transform our clients businesses and their prospects.
We exist to grow New Zealand companies through insightful strategy and powerful creative execution. Our strengths are in business, brand, culture and online.
We deliver in many business areas from design, communications, marketing and culture shaping to web and software design. We've got a big team, significant breadth, experience and specialist skills.
In order to challenge convention we've built a team around three core capabilities:
• Consumer insights
• Business and channel strategy
• Creative thinking and execution.
It's our unique processes that bring our team together to mine the diversity of perspectives that truly sets us apart.
Our business strategy team have successfully redefined and helped lead the future direction of many New Zealand businesses. Primarily working with leaders of high-growth and export companies we leverage consumer insights to challenge conventional business thinking and deliver results that break perceptions and markets.Brand experience.
Our internationally recognised creative team develop remarkable and powerful brand strategies, identities and experiences - as well as deliver communications and marketing execution that is effective, and manageable.
Doing business online
It's never been easier to 'get stuff done' online but it's never been harder to get it right. We create strategies for our clients that enable them to control their websites so they can achieve valuable, measurable, sustainable business outcomes. We deliver user-centred interaction design informed by real research and customer insights, for a large range of sites including high-volume, boutique, e-commerce, and highly functional.
We bring the experience and perspective of our full team, not just our geeks to your online environment, which forces us to work in a broader business - rather than just a web context.
We believe Success demands difference
Our role
Our sponsorship of this site is therefore intended to address two issues: to begin to reconcile the many and conflicting views of what constitutes brand; and to help our clients and others arrive at clearly defined views on the state of their own brand, how to develop and manage it and how they need to see it expressed.
We would like to thank the following exceptional New Zealand photographers for assisting us and contributing material: Ross Brown, Jono Rotman, Ian Robertson.
Our views on branding
DNA advocates inGENEius™ branding - where brand identity is imprinted within an organisation, intrinsic to the customer experience and the key driver of delivery. We assert to achieve business advantage in today's increasingly competitive and global marketplace, your branding must differentiate you in ways that are relevant and meaningful to consumers and stakeholders. inGENEius™ brands have a powerful and original brand identity, are fully customer-centric and optimise brand interactions in a clever and compelling manner.
|
