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Corporate Ethics, Corporate Culture and Corporate Image
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Business and corporate ethics are key topics today. Unfortunately, the suggested solutions often mentioned - more rules and regulations, more oversight entities and clearer reporting of financial transactions - will merely treat the symptoms of this managerial crisis but will do little to remedy the underlying condition. Steven Howard argues that the true way to fix this problem is to understand how to create the right corporate culture through the corporate image management process.
Contributor: Steven Howard
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"It's The People, Stupid!" Why Branding Fails To Inspire Loyalty - And What You Can Do About It
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Despite the existence of many books about branding, not to mention numerous firms that sell it, the disappointing reality is that branding initiatives often fail. Why? This article argues that the reason is lack of employee commitment, the unexamined
Contributor: Dannielle Blumenthal
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The brand manifesto
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The author, one of those attending the brand retreat for 2002 in Medinge, Sweden, summarizes the event's "brand manifesto", a document outlining what gathered experts expect from the brand industry in the coming year.
Contributor: Jack Yan
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